personalized marketing campaign
Developed a personalized, cross-channel marketing campaign for the fictional clothing brand Galour, creating coordinated content across various social media platforms over one month to increase brand awareness, engagement, sales, customer loyalty, and satisfaction.
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phase 1:
Setting objectives and kpis
Objectives and Key Performance Indicators (KPIs) are critical for guiding and measuring the success of the campaign. By setting clear, data-driven goals and performance metrics across brand awareness, engagement, sales, loyalty, and customer experience, the team can strategically direct their efforts and track the campaign's impact.
phase 2:
creation of survey questions
The survey questions cover a wide range of topics, from personal fashion preferences and shopping habits to brand loyalty and online behavior, providing valuable insights to create detailed customer personas for Galour. The collected data will enable the team to develop tailored marketing strategies and content that resonate with their target audience.
Phase 3:
creation of personas
Using the survey data, the Galour team developed detailed customer personas to guide the marketing campaign. By analyzing respondents' personal styles, shopping behaviors, brand preferences, and online engagement, the team created vivid representations of the brand's key target segments to inform content creation, channel strategies, and personalization efforts.
phase 4:
creation of xmpie workflow
Using the survey responses, we used XMPie Circle to build targeted consumer profiles and personalize the marketing campaign. Using survey data, the team created dynamic customer segments to tailor content, product recommendations, and offers for each group. This informed the selection of specific social media platforms - Instagram, TikTok, and Twitter - to most effectively reach and engage the target audiences.
Phase 5:
social media posts
Leveraging customer insights, we created social media content tailored to Instagram, TikTok, and X (Twitter). Adapting the style and format for each platform, we produced lifestyle imagery, trending videos, and conversational tweets to increase brand awareness, drive traffic, and foster customer relationships.
