objectives and kpis


Objective 1: Increase Brand Awareness by December 31, 2023.
KPI 1: Achieve 2000 profile views on Instagram.
KPI 2: Gain 500 new Instagram followers.
KPI 3: Drive 750 visits to the Galour website.
KPI 4: Attract 50 new TikTok followers.

Objective 2: Increase Social Media Engagement by January 21st, 2024.
KPI 1: Earn 1000 total likes on Instagram.
KPI 2: Receive 35 reposts on Instagram Stories.
KPI 3: Accumulate 500 total likes on TikTok.
KPI 4: Grow Instagram followers by 10% month-over-month.

Objective 3: Achieve 200 Sales by February 15th, 2024.
KPI 1: Convert 75 sales through Instagram Shop.
KPI 2: Generate 50 sales through TikTok Shop.
KPI 3: Drive 75 sales from Twitter to the Galour website.
KPI 4: Secure 30 sales through email marketing campaigns.

Objective 4: Promote Customer Loyalty and Retention by April 30th, 2024.
KPI 1: Increase the average customer order frequency to 2 purchases per month.
KPI 2: Achieve a 20% customer retention rate through discounts and promotions.
KPI 3: Maintain an average customer satisfaction rating of 8/10 or higher.
KPI 4: Acquire 20 customer referrals.

Objective 5: Enhance Customer Experience by July 15th, 2024.
KPI 1: Enroll 15% of early customers in a loyalty program.
KPI 2: Provide personalized thank-you notes or offers for the first 50 customers.
KPI 3: Collect feedback from 20% of customers through a dedicated channel.
KPI 4: Increase user-generated content submissions by 30%.