digifest invitations
Personalized announcement cards promoting Digifest through variable data printing using XMPie uCreate Print. Built a database and made cards vary depending on gender, industry, name, address, and more.
Phase 1:
Research and data collection
Research on companies that could be interested in attending Digifest and creation of a database using Data Axle.
Phase 2:
design and iteration
Designing first drafts and iterations of the invitations, including a logo for Digifest.
Phase 3:
Application of variables
Changed text, graphics, and postal codes based on the information from the database. Variables range from name, address, or gender to industry.
final
Final version of the invitations targeting 5 different industries.
