THE COUGAR
Versatile visual storytelling and creative direction for university's student-run daily publication, leading design team under fast-paced newsroom deadlines for print and digital platforms.
READ HERENewspaper covers
Design of compelling front page covers that were printed in thousands of copies and distributed to newsstands across campus biweekly.
the first roar covers
Designed the 2023 and 2024 covers for The First Roar, The Cougar's first publication of the semester that is sent out to the thousands of incoming freshmen, serving as their first look at university life.
story graphics
Created over 300 story graphics for print and digital platforms, collaborating with writers to ensure they fit the vision of their stories.
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masthead revamp
Comprehensive redesign of The Cougar's masthead for the first time in 4 years to elevate brand identity with a modern, sleek aesthetic aligned with professional news publications, amplifying visual impact.
Merchandise
Conceptualized retro-inspired logos that were prominently featured on promotional merchandise including t-shirts, sweatshirts, and tote bags that were distributed campuswide.
advertising
Design of several ads featuring retro logos that looped on the high-traffic marquee screen in the student center, exposing thousands of students daily to The Cougar brand, driving viewers to join and read.
results
HIGHER ENGAGEMENT
The Cougar’s digital presence and content has seen record-breaking engagement of over 85,000 monthly website viewers since I joined in 2022.
