Event identity system
Designed a cohesive identity system for Digifest. Centered the concept of "always moving forward" through a dynamic arrow-based visual language, creating a recognizable brand that highlights the innovative work of Digital Media students.
Branding
The Digifest identity system uses arrows to symbolize "always moving forward", a key theme. Cream, green, and red colors, as well as the Milo font, are integral to the University of Houston brand. This creates a cohesive, future-focused design that highlights the seniors' digital media work and their connection to employers.
logo design and grids
The Digifest logo uses geometric arrows pointing forward to symbolize the event's focus on the Digital Media program's seniors showcasing their evolving work and skills. The grid-based layout aligns text and design elements to create visual unity. The bold color scheme and directional arrows convey the event's theme of "Always moving forward" in the dynamic, technology-driven field.
applying the identity system
The identity system was consistently applied across printed materials including a bifold, announcement card, poster, and access card. The poster featured a bold title and large arrows, while the bifold allowed for more detailed info. The access card and invitation incorporated the branding in a compact, functional way, creating a cohesive and memorable experience for attendees.rating with writers to ensure they fit the vision of their stories.
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