rozy Brand Identity Design
Brand identity creation for Rozy, a student from the nation’s #1 entrepreneurship program. Over four weeks, we collaborated through weekly feedback meetings, allowing for continuous iteration and refinement of their logos. The result was a curated typography scheme, dynamic color palette, engaging social media mock-ups, and a versatile logo, all cohesively aligned to capture their unique brand vision.
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Phase 1:
Initial Consultation and Brand Foundation
Together, we crafted each brand to ensure alignment with their personal values and goals. For both DJ and Rozy, we defined their core values, created taglines, and refined mission statements to be concise, precise, and impactful.
Phase 2:
typography system
To create a typography system that resonated with Rozy's brand, I presented three distinct options, each crafted to reflect her values. Rozy chose a combination of Bodoni Bold and Futura, pairing a timeless serif with a clean sans-serif for a blend of elegance and modernity, capturing both her creativity and professionalism.
Phase 3:
color palette development
To reflect Rozy's brand, I presented five color palettes. She chose a blend of Lilacs/Purples and Plum & Gold, using soft purples for calm and creativity and rich purple and gold for excellence and authenticity. This combination conveys a refined yet approachable feel that embodies Rozy's values.
Phase 4:
logo development
Rozy's logo merges elegance and creativity in a timeless design that reflects her core values. Inspired by colors linked to healthcare and hospitality, the palette adds warmth and trust, aligning with her commitment to authentic, meaningful connections. Rooted in her name, the logo creates an instantly recognizable symbol, capturing both her professional vision and personal touch.
Phase 5:
stationary and online branding
Rozy’s branding is cohesive across her website and business card, blending her signature colors and elegant design to create a memorable, authentic brand experience.
Phase 6:
brand asset package
Finalized a complete brand package, including black-and-white and color logo variations, ready for versatile client use.
