Envisioned the Milwaukee Badgers Football brand to capture the fierce, resilient nature of Wisconsin’s iconic badger while reflecting Milwaukee's industrial grit, uniting fans under a shared identity of strength and tenacity.
Crafted a powerful badger icon and bold typography centered on strength, pride, and teamwork, delivering versatile logo variations that maintain brand cohesion across merchandise and digital platforms.
Produced eye-catching ad campaigns, dynamic website mock-ups, and bold apparel concepts that amplify the Milwaukee Badgers brand identity, capturing fan attention and driving team recognition both on and off the field.